Software licence
Charged per screen per month and covering the AlbuSign dashboard, playlists, scheduling, user permissions and updates. Larger estates move to volume pricing.
Pricing
Digital signage pricing in the UK, explained line by line
We quote every project individually, so this page sets out exactly what goes into the number: software, hardware, installation, electronic shelf labels and support.
What makes up the cost
Two projects with the same screen count can differ widely in price. These five lines are where the difference sits.
Displays and players
A one-off cost that depends on screen size, brightness and whether the display sits indoors, in a window or outdoors. Commercial panels cost more than consumer TVs but are built for all-day use.
Mounting and installation
Brackets, totem housings, cabling and on-site labour. Window and ceiling installations and out-of-hours work in busy stores affect this line.
Electronic shelf labels
Priced per label by size and colour, plus the in-store access points and the integration with your price source. The bigger the range, the more the labour saving.
Support and content
Optional: remote monitoring, SLA response times, template design and ongoing content production if you would rather we ran the screens for you.
Typical project shapes
Most UK enquiries fall into one of these three shapes. Each is quoted individually — there is no fixed shelf price.
Single site
One café, shop or reception area
- 1–5 screens or menu boards
- Cloud dashboard and scheduling
- Template design for your brand
- Remote support
Multi-branch
Chains rolling out a repeatable template
- Screen groups per branch and region
- Branch-level publishing permissions
- Pilot site, then estate-wide rollout
- Playback and uptime reporting
Retail with ESL
Stores pairing screens with shelf-edge labels
- Electronic shelf labels across the range
- Price source integration
- Promotions matched on screen and shelf
- Rollout plan per store
Send us your branch list, screen sizes and whether you need electronic shelf labels, and we will come back with a written breakdown — usually within one working day.